The video project has been a more complex task than I initially thought due to the fact that since the first moment, it has presented a complicated realization.
In the first place, our group has not coincided on call because of technical and management difficulties, so our respective projects lack the group part, offering only our individual approach to the subject.
To address the proposed slogan “underneath the surface”, I considered many possibilities (referring a surface in the literal sense of the word treating the sea surface, arguments related to the pandemic we are experiencing as this is the issue that most concerns us in today, etc).
However, I ended up giving the video a fully social approach about appearances, reality, and how there is a certain imposition to show that we are happy when in reality, we have to deal with many burdens.
When we deal with issues, on a social level and also as individuals, instead of providing proper solutions, we counterattack with social marketing: we sell an idealized image that obviates the existence of problems.
I have tried to represent how the image we project does not always correspond to what we feel (with the negative consequences that this entails), and how many times imposing a naïve image of society blames and makes invisible the people who suffer.
I do not know if I have been able to carry it out correctly, and probably at a technical and conceptual level my lack of experience is noticeable (I am not used to this type of project, nor audiovisual editing), but it has been interesting and rewarding.
I attach the link of the video here.
- In case the previous link does not work: https://vimeo.com/484781351
